Discuss the Purpose of the Company

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Do you have a clean statement of your company’s purpose? If not, take some time and put that together. Here are a couple of examples.

Shoe store:

To provide our customers with just the right shoes and such great service that they’ll gladly recommend our store to their friends. To be increasingly viable.

Dental office:

To provide such superb dental care to our patients that our practice can easily grow from the word-of-mouth of our happy patients. To manage the practice efficiently. To have an increasingly prosperous practice.

Once you’ve got your company’s purpose figured out and written down, show each applicant this purpose and ask them what they think about it. The conversation could go like this:

You: “John, here’s a statement of the purpose of our company.”

Give them the time to read it fully.

You: “What do you think about that?”

John: “I think that’s a great purpose.”

You: “Great. How do you see yourself fitting in with that purpose?”

John: “Well, I see myself…”

You: “That sounds good. What about the part about happy patients being willing to bring their friends to the practice? How could you contribute to that?”

John: “I would do…”

You: “Again, good info, John. How about the part about having an increasingly prosperous practice? What actions do you see yourself taking to help bring that about?”

And so on.

As in earlier hiring tips, be sure to watch the person carefully as he gives you his answers. If the applicant is able to answer these questions very easily with little to no strain, this is a positive sign. If he struggles to see how he can contribute to the company’s overall purpose, not so good a sign.

Either way, this will give you some additional insights.
 



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